Ethical AI
Lemonaide is redefining how music gets made — bridging world-class producers with cutting-edge AI. Our partnership began as a creative collaboration and has evolved into a long-term vision to tell the story of what happens when human inspiration meets machine learning.
Lex Luger x Lemonaide Launch Film
To announce the release of Lex Luger’s new AI music model on Lemonaide, we flew to Virginia Beach with CEO MJ to capture an intimate interview and live demo session. Watching Lex build beats with AI in real time — while reflecting on his journey from early trap pioneer to tech innovator — was electric.
Result: The film launched across Lemonaide’s platforms, driving massive engagement and positioning the brand at the forefront of AI-driven music creation. This collaboration was featured in Forbes and the videos drove tens of thousands of impressions across Lemonaide’s social channels, positioning the brand at the forefront of AI-driven music creation.
The Origin Story — Founder Feature Film
We also produced a cinematic portrait of MJ, Lemonaide’s founder, capturing the story behind the company’s creation — from his early days as an artist to building one of the most innovative AI platforms for musicians.
Result: The film became a cornerstone of Lemonaide’s brand identity and is used to introduce the company to partners, investors, and the creative community.
Lotus House x Lemonaide Retreat
To bring Lemonaide’s digital mission into real life, we produced the Lotus House Retreat — a three-day immersive creative residency in Southern California. The experience brought together Grammy-award-winning producers, AI innovators, and artists to collaborate, reset, and explore what it means to create in partnership with technology. Through intentional space design, shared meals, and late-night jam sessions, the retreat embodied Lemonaide’s core message: technology should amplify human creativity, not replace it.
The content captured from the retreat drove tens of thousands of engagements across social media and deepened Lemonaide’s presence in the global creator community, sparking ongoing collaborations and storytelling opportunities.